At television channel Yesterday we aim to ‘fuel your mind’ with interesting facts and stories across all its digital platforms.
One particular Facebook post tells the story of Sophie Scholl, a member of a Nazi Germany resistance group called the White Rose, who was sentenced to death.
Some pretty moving final words there. Here’s the quote in full:
How can we expect righteousness to prevail when there is hardly anyone willing to give himself up individually to a righteous cause. Such a fine, sunny day, and I have to go, but what does my death matter, if through us, thousands are awakened and stirred to action?
With just under two million people reached on Facebook and over 25,000 shares you can see how powerful a story it is – one that is disappointingly little known.
Working with Content Media we have developed a digital strategy for Yesterday around our ‘fuel your mind’ brand line, producing and sharing editorial content just like the above that creates a halo effect boosting any programme pushes. You can see this in action across Yesterday’s Facebook, Twitter and blog posts.