Sophie Scholl

Sophie Scholl and The White Rose

At television channel Yesterday we aim to ‘fuel your mind’ with interesting facts and stories across all its digital platforms.

One particular Facebook post tells the story of Sophie Scholl, a member of a Nazi Germany resistance group called the White Rose, who was sentenced to death.

Some pretty moving final words there. Here’s the quote in full:

How can we expect righteousness to prevail when there is hardly anyone willing to give himself up individually to a righteous cause. Such a fine, sunny day, and I have to go, but what does my death matter, if through us, thousands are awakened and stirred to action?

With just under two million people reached on Facebook and over 25,000 shares you can see how powerful a story it is – one that is disappointingly little known.

Working with Content Media we have developed a digital strategy for Yesterday around our ‘fuel your mind’ brand line, producing and sharing editorial content just like the above that creates a halo effect boosting any programme pushes. You can see this in action across Yesterday’s Facebook, Twitter and blog posts.

One comment

Comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s